Hip Hop – a culture that strongly influences the fashion industry (Part 2)

There are a total of 3 groups of people who contribute to the formation and development of Hip Hop culture and fashion: those who grow up with Hip Hop culture and have no knowledge of fashion, who grow up with culture Hip Hop and have a bit of fashion knowledge, those who are influenced by Hip Hop culture and want to create fashion trends with Hip Hop.

However, there is always a debate about whether there is a link “between” culture and fashion of Hip Hop, because many people think that “Hip Hop must be Hip Hop, must be influenced. and live the Hip Hop flow rather than just transporting people to Hip Hop fashion is turning you into a person of this culture ”.

Through each creative way in the Hip Hop fashion of these 3 groups, many styles are formed. And at the present time, the most popular style that we can see is fashion brands “Hip Hop Self-recognition” and fashion followers who mix sportswear  and street fashion ( streetwear) to create hip hop fashion styles.

There are quite a number of hip hop style identities, but the popularity is still a combination of “baggy” items, “rugged” shoes and accessories like different hats. In addition, rappers always create accents for their hip hop suits and big “shackles” bracelets.

At the present time, fashion brands influenced by Hip Hop are divided into two branches: the first is the streetwear brands that specialize in designing and producing products inspired by Hip Hop such as Vetements, Off-White, HBA, Rick Owens … The remaining branches are athleisure fashion sports brands such as Adidas, Nike, Stussy, PUMA …

The popular fashion brands are following the trend of Hip Hop as well as the trend of streetwear, the rising and growing Hip Hop has proved that Hip Hop has long been not only a music genre or a dance. Hip Hop now has a culture that has had a strong influence on the entire fashion industry and is also a trend that embraces all the nooks and crannies of fashion followers of all ages. . 3

Hip Hop – a culture that strongly influences fashion industry (Part 1)

Hip Hop music was originally formed in the 70s, by the young black music community and young Latin America, they started playing music on turntable (a regular instrument of DJs) to convey Social views through the content of the rap. One of the early rappers, LL Cool J, “fascinated” the listener with the “Hooks” melody. At the same time, there has been a trend of mixing different types of music with Hip Hop, which has created new Hip Hop genres like Rap Rock, Alternative Hip Hop, Jazz Rap …

Previously rappers often used their Hip Hop songs to express their views on the difficulties of life, racism and social imbalance. But after 30 years of formation, the modern rappers did not use words and attitude too harshly, they turned and focused on conveying how to enjoy life more. Typical examples of successful and influential Hip Hop artists in the 21st century are Wiz Khalifa, Lil ’Kim and Nicky Minaj.

After the music, dance is the second most important part of Hip Hop culture. Over time, Hip Hop choreography is influenced and introduced by other schools and styles and gradually become more formal. Until now, Hip Hop dance has been divided into many branches such as Old-school Hip Hop, Popping, Locking, Whacking, B-boying …

Over time, Hip Hop has made a big impact on the artists, many Pop singers have loved and mixed this Hip Hop in their songs. They combine with many different Hip Hop dances to add creativity and impression to attract viewers. And one thing is certain, for the performance to be perfect, the Hip Hop-style performance costume is essential!

“Hip Hop has created the most effective economic step in the music history of black and Latin people. And the fashion industry will take similar steps if it comes to the culture of Hip Hop, ”said writer Elena Romero. Hip Hop artists often perform in oversized clothes, while for Pop artists when combining Hip Hop elements into their music products, they often chose ” hybrid ” style which is the combination between skinny clothes and oversized clothes. Only after a while, it became a fashion style admired and widely shared by young people. It can be said that Hip Hop fashion is one of the hottest trends today. Not only Hip Hop fashion, right now the rising street fashion trend  is also originating from Hip Hop elements such as Hipsters style, Hippies, Punk and B-bo

Five cultures in the Hip hop world (Part 2)

3. DJing and MCing (DJ = DiscJockey – Disc player, MC = Master of Ceremony – Park Activator)

Breakdancing could not have been expanded if it was not supported by music mixers (Djing) followed by cheerleaders (Mcing). Djing, abbreviated as Dj, is a short form of Disc Jockey, only those who choose and mix mainly funk and disco music in the 1970s.

 Dj’s craft tools today are a pair of “turntables” consisting of two plastic disc players attached to an audio mixer connected to the amplifier and speakers. Djs set up clubs, creating networks of amateur players and their audiences. Sometimes, Dj is also a cheerleader (MCing – abbreviated MC: microphone controller), who is a quick speaker on the song, inviting participants to dance with the music, maintaining the atmosphere quickly and happily according to the music …

4. Rapping:

 Another component associated with Djing and Rapping, or Rap for short, is a rhyming verse that is spoken in rhythm on Dj mix music. Rap music since its formation has been associated with street language and slang (street language / urban slang).

In popular language, “rap” uses only a quick, light and soft tap, when switching to African-American slang, “rap” refers to a person with a sharp language ability, who uses language quickly, sensitively and flexibly.

Good rappers (rap singers) have cleverly combined the popular language with the slang, writing and speaking system from “chat” and texting on mobile phones to form a new language system.  They help this language system from being classified at the bottom of society, has now been acknowledged.

5. Beatbox

The Beatbox is an art form in which the performer (also known as Beatboxer) uses sounds from his mouth and voice to create drum beats, melodies, or simulations of negative forms. bars (such as drumming, percussion, human language, disk scrubbing, or other types of sounds, …)

In addition to the 5 typical cultures, Hiphop also has a strong influence on the fashion sector and causes many fluctuations in the style of dress worldwide. In the early days, Hip Hop artists often performed in oversized clothes. Only after a while, this style did not stop at performing costumes but also became a fashion style admired and widely shared by young people. There are quite a number of hip hop fashion recognition features, but the popularity is still a combination of “baggy”, “big shoes” and the combination of various accessories such as hats , hat, belt, big chain, etc…

Five cultures in the Hip Hop world (Part 1)

Have you ever known the history of Hip Hop. What is Hip hop and what does it include? And have you ever heard of 4 cultures in Hip hop?

In fact there are many misconceptions about Hip Hop. Some people think that HipHop is a version of “white people” based on the tone of “people of color” (or Latin HipHop) . Others argue that HipHop is a genre, and Rap is just a combination of rhyming through the rhythm of HipHop. But in fact Hip hop is more than just melodies, it’s a genre, it’s a whole multi-part and very impressive culture.

In the original sense, “hip” means “fashionable”, but it also has another meaning “to manage”. “Hop” is a suggestive word, expressing the leap forward, reaching out, if combined, “hiphop” implies positively about “progress and progress through intelligence and resourcefulness”.

Hip hop is derived from black culture. It was the popular American commercial culture, formed from immigrant colored people from the Caribbean to the New York suburbs. It was formed in the 1970s in New York’s Bronx subdivision and has spread throughout the world, penetrating and mixing with many different cultures, becoming a broad movement covering many areas of new and old art.

HipHop includes 4 cultures:

1. Breakdance:

The term “breakdancing” refers to the break in music and the movements associated with the music.

At first breakdance was based on jazz music by the original African and Latin American musicians. Dance break gradually developed with many complex movements and cleverly sliding to the ground called acrobatic, in which dancers often use arms and arms to support the body when turning and tumbling around in the background.

The first dance groups to use and develop this dance are Dynamic Rocker and New York City breaker. Breakdance appeared in 1969, created by James Brown and it originated from Good Foot dance.

2. Graffiti (wall art)

Graffiti originates from the words that black gangs intertwine on the wall to determine the territory of business. Gradually, they spread to public places like subway stations, train stations, etc…

From the initial signatures and the original scribbles at the beginning, currently the Graffiti art developed into 3-dimensional drawings and sophisticated patterns.

Until now, Graffiti painting appears mostly on products of HipHop culture, clothes, cars, CDs, and houses. Graffiti has never been allowed and approved by the government. Graffiti is also known as Art Crimes, which is a HipHop art, requiring people to express a risk, despite the rules.