The worlds of hip-hop and sports are unavoidably intertwined. Many athletes want to be rappers. Many rappers want to be athletes. The cultural influence that hip-hop has on sports should come as no surprise. Many who aspire to be athletes often aspire to be musicians and vice versa. Drake highlighted this reality in his hit “Thank Me Now,” he stated, “Damn, I swear sports and music are so synonymous/Cause we want to be them and they want to be us.” The reason might be for many people, becoming a rapper or a professional sportsman seems to be the easiest path to success and acquiring wealth.
For example, rapper 2 Chainz latest studio album was entitled Rap or Go to the League. The title of the album is the personification of those two options. NBA star LeBron James served as the album’s A and R. There again highlighting the unavoidable relationship between hip-hop and sports. Thanks to athletes like Allen Iverson, the relationship between hip-hop and sports is ever apparent and growing stronger. Given the relationship, it should come as no surprise that hip-hop artists have begun to enter the business of sports. Specifically, hip-hop artists have begun to create sports agencies.
Hip-Hop Artists who Have Created Sports Agencies
In 2013, newly minted billionaire rapper Jay-Z started Roc Nations Sports. Rapper Lil’ Wayne followed in Jay-Z’s footsteps in 2014 when he started Young Money APAA Sports Agency. Now rapper Jeezy has become the latest rapper to announce his foray into athlete representation with his new sports agency, Sports 99. Jay-Z, Lil Wayne, and Jeezy all have one thing in common. That is they want to help athletes.
Jeezy stated he is starting Sports 99 because he wants to help “athletes accumulate real wealth and life skills needed to invest in their future.” In an interview, Lil Wayne stated that he started Young Money Sports because he realized that he could help the athletes “shine off the field.” Jay-Z too stated that he realized he could help athletes after having conversations with multiple athletes at his famed 40/40 club. Why do these artists believe that they are qualified to help athletes in their careers on and off the field? Are they, in fact, qualified to help athletes forge their careers on and off the field?